You already pay for it. In silence.
The most active investors give up as much as ~7% a year to their own behavior — not the market. On a $75,000 portfolio that's about $5,250 a year.* Every plan below costs a fraction of that to start seeing it.
Log one real decision, review it, see your Trust Score — and meet your first blind spot.
- Your Trust Score — your discipline meterLearn how it's measured →
- One full loop: log a decision, review it, score it
- My Briefing — your daily readout
- Unlimited lessons & analysis
Every decision — and the patterns that surface only when you see them together.
- Behavioral insights — the patterns you repeat, decision after decision
- Unlimited entries, trackers & reviews
- Everything in Starter
- Priority support
A human who sits with your patterns each month — so you're not reading them alone.
- Monthly journal review with our team — a real human, not AI
- Trust Score coaching — what's moving it, and how to improve it
- Everything in Advanced
- All support channels
Educators, not advisors
Guidance, never a buy or sell call.
We never push you to trade
No nudges to act more. The method sets the pace.
Zero broker kickbacks
No commissions, no data selling. Your call is yours.
All prices shown in USD. Applicable taxes added at checkout.
Running a club, a course, or building something?
We do group access and data partnerships too —
tell us what you need and we'll work it out with you.
Frequently asked
* Figure drawn from independent academic and industry research on investor behavior, not from The Balanced Investor Club. Illustrative only; your own number may differ.
We're educators, not advisors. We don't make buy or sell recommendations under any circumstance. All content is for educational purposes. Past performance doesn't guarantee future results. Your decisions are your own. Disclaimer
