What is a private stock tracker?

A personal list of stocks, ETFs, or crypto that only you can see. No one else on the platform has access to it. Add the instruments you want to follow and track them in one place.

What is Daily Market Mood?

A daily reading of how the market feels — based on aggregated data across thousands of instruments. It gives you context before you look at individual assets.

What is the Trading Journal?

A space to record your investment decisions — what you did, why you did it, and what happened next. Over time, your entries reveal patterns in how you make decisions.

Can I access the lessons on any plan?

Yes. Every interactive lesson is open to every plan, including Starter. The lessons cover how markets work — from compounding and diversification to trend models and machine learning. No content is locked behind a paywall.

100% designed for independent investors

The Thinking Companionfor the modern investor

See your patterns. Trust your decisions.

SimpleClearHonest

Start now!See how it works

Solutions for every stage of your journey

Starting or refining — there's something for you

Just getting started

Cut through the noise

Market Mood Tracker

Explore

Already investing

Stop repeating the same mistakes

Trading Journal

Explore

Building your method

Build a system you trust

Stock Tracker + Trust Score

Explore

Do you know the cost?

Investors who pick individual stocks lose about 7 percentage points of returns per year on average. Those who choose index funds or ETFs lose 1.2 percentage points.

Why does this happen? Because most decisions get made impulsively, not informed.

The gap is in the behavior. That's what we exist to help with.

Most retail investors underperform because panic drives their timing. Every loss compounds in the moment they decide to act.

Market Mood

Six months after a bad trade, most investors can't explain why they made it. A written record makes patterns visible. Your journal shows you what you actually did.

Trading Journal

"My stock is down — is it just mine, or is everything down?" A daily read of the broader market gives you context. Context is what separates a calm investor from a reactive one.

Market Analysis

Sources: Morningstar, Mind the Gap 2025; Barber & Odean (2000), Trading Is Hazardous to Your Wealth, Journal of Finance.

How it works

Check the mood

30 seconds

Open Market Mood. See where stocks, ETFs, and crypto stand today.

Journal your decision

2 minutes

Log what you're doing and why. Your future self will thank you.

Learn your patterns

Gets better every week

Your journal reveals what works, what doesn't, and where emotions took over.

Starter

See where you stand

A few real decisions — your Trust Score and first blind spot.

$0/mo

$0, forever · no card

Get started

Your Trust Score — how disciplined you really areLearn how it's measured →

Up to 3 guided trade reviews — see why you really made each call

Up to 3 entries in your journal

Up to 3 trackers

Daily Market Mood

Unlimited technical & fundamental analysis

Unlimited lessons & learning material

Advanced

Stop repeating the same mistakes

Every decision — and the patterns that surface across them.

14-day free trial

$22.50/mo

Billed $269.99 yearly

Save $90/yr vs monthly

Secure payment via Stripe • Cancel anytime

Everything in Starter, with no limits:

Unlimited entries and trackers

Unlimited guided trade reviews

Behavioral insights — the patterns you keep repeating

Priority support

Pro

A real person in your corner

Every decision — plus a human who reviews it with you, monthly.

14-day free trial

$37.50/mo

Billed $449.99 yearly

Save $150/yr vs monthly

Secure payment via Stripe • Cancel anytime

Everything in Advanced, plus:

A monthly trade review with our team — human, not AI

Trust Score coaching — what's moving it, and why

All support channels

The most active investors give up as much as ~7% a year to their own behavior — not the market.

On a $75,000 portfolio, that's about $5,250 a year. Call it a behavioural tax.

You can't fix what you can't see — this is where you see yours.

Our commitments

Educators, not advisors

Guidance, never a buy or sell call.

We never push you to trade

No nudges to act more. The method sets the pace.

Zero broker kickbacks

No commissions, no data selling. Your call is yours.

Bank-level security

Cancel anytime

Stripe + Google — we never store passwords or cards

Payments are processed directly by Stripe and authentication via Google. Your sensitive credentials never touch our database.

All prices shown in USD. Applicable taxes added at checkout.

Running a club, a course, or building something?

We do group access and data partnerships too — tell us what you need and we'll work it out with you.

Talk to us →

Frequently Asked Questions

4 quick answers

13,000+ instruments

Stocks, ETFs & crypto

Sharpe-filtered

Historical analysis you can interpret and understand

For individual investors

Built around your day job, for you

Market Mood

The market today, in one read

Stock Tracker

Your universe of stocks, ETFs and cryptos

Trading Journal + Trust Score

Learn your patterns

See markets the way you've never seen.

Take your time. The Starter plan is $0, forever.

Start your free account View plans

Know someone who could use more clarity in their investing?

We're educators, not advisors. We don't make buy or sell recommendations under any circumstance. All content is for educational purposes. Past performance doesn't guarantee future results. Your decisions are your own. Disclaimer